BizQuest

bizquest
(Acquired by BizBuySell.com aka LoopNet, Inc.)
Time Period: 12 months
Product: Lead Generation for Franchises, Small Business Buy & Sell Directory
Engagement: Google, Yahoo, MSN, Yahoo Paid Inclusion, and Business.com PPC management to improve Sales and Return on Ad Spend.  Basic on page Search Engine Optimization Audit
Tactics: Keyword Development of franchise specific keywords and ad groups to create targeted demand, lower CPCs, and higher Click-Thru rates.
Results:

Metric Improved Campaign Enhancements
Conversions 64% (Increase in Orders)
Clicks 45% (Increase in Traffic)
Cost per Click -9% (Decrease in CPC)
Total Cost 32% (Increase)
Sales 50% (Increase in Revenue of over 3x)
ROAS (Revenue/Cost) 14% (Increase in Program Profitability)
Conversion Rate 14% (Increase in Clicks/Order)
Cost Per Sale -20% (Decrease in Ad Cost Per Acquistion or CPA)