Time Period: 6 months
Product Line: Custom Framed Art Prints
Engagement: Google and Yahoo PPC management to improve Sales and Return on Ad Spend.
Tactics: Keyword Development of artist specific keywords and ad groups to create targeted demand, lower CPCs, and higher Click-Thru rates. Over the course of the project we created an account containing over 51,000 keywords and 1400 adgroups.
|Metric Improved||Campaign Enhancements|
|Conversions||398% (Increase in Orders of 4x)|
|Clicks||143% (Increase in Traffic)|
|Cost per Click||-18% (Decrease in CPC)|
|Total Cost||98% (Increase)|
|Sales||317% (Increase in Revenue of over 3x)|
|ROAS (Revenue/Cost)||129% (Increase in Program Profitability)|
|Conversion Rate||105% (Increase in Clicks/Order)|
|Cost Per Sale||-60% (Decrease in Ad Cost Per Acquistion or CPA)|