Art Select
(bought by Art.com)
Time Period: 6 months
Product Line: Custom Framed Art Prints
Engagement: Google and Yahoo PPC management to improve Sales and Return on Ad Spend.
Tactics: Keyword Development of artist specific keywords and ad groups to create targeted demand, lower CPCs, and higher Click-Thru rates. Over the course of the project we created an account containing over 51,000 keywords and 1400 adgroups.
Results:
| Metric Improved | Campaign Enhancements |
| Conversions | 398% (Increase in Orders of 4x) |
| Clicks | 143% (Increase in Traffic) |
| Cost per Click | -18% (Decrease in CPC) |
| Total Cost | 98% (Increase) |
| Sales | 317% (Increase in Revenue of over 3x) |
| ROAS (Revenue/Cost) | 129% (Increase in Program Profitability) |
| Conversion Rate | 105% (Increase in Clicks/Order) |
| Cost Per Sale | -60% (Decrease in Ad Cost Per Acquistion or CPA) |