Case Studies

For the case studies detailed, the following metrics are used.  Regardless of the rate in improvement, each metric targeted were definitely moving in the right direction.  For example, on ArtSelect, conversions increased 398% or almost 4x before the SEM enhancements began 6 months earlier.

bizquesttv lift cabinets

Clicks Traffic
Conversions Orders Generated through Advertising
Cost per click CPC or Ad Cost per Visitor
Total Cost Total Cost of Advertising
Sales Revenue from Advertising
ROAS Return on Advertising Spend = Revenue/Cost
Conversion Rate Conversion Rate = Orders/Clciks
Cost Per Sale Average Advertising Cost per Order (CPA)