PPC Marketing

Pay Per Click Marketing | Search Engine Marketing – Austin, Texas

What is PPC? Pay-per-click (PPC) marketing or Search Engine Marketing (SEM) are the sponsored listings in the search engine results pages (SERP).  These PPC or SEM ad impressions appear on the right hand side of the SERP, highlighted in blue or yellow.  Major players in the PPC or SEM arena are Google’s Adwords, Yahoo Search Marketing and MSN/BING’s AdCenter product.  In the PPC form of advertising, you only pay for clicks to your site.  It can be a very effective way to drive targeted traffic and generate revenue and leads.  KeywordValet can help you manage your Pay-per-click marketing spend to distinct Return-on-Investment (ROI) goals for your product or service.  When choosing an agency or freelancer to manage your PPC marketing or SEM, make sure to ask if they are a Google Adwords Certified Partner.  KeywordValet guarantees your PPC work will be done by a Principal with all Google Adwords, Yahoo Search, and MSN AdExcellence certifications or badges.